*Column Inch Rate is based on the advertising unit size of columns 1.5278" wide with .0625" between columns.

**10% Discount to attorneys and paralegals.

To price your ad, multiply the cost per column inch above by the number of column inches that correspond to the size ad you want to run:

LOCAL ADVERTISERS

These rates are net.  Non-profits use net rate of $10.05.

 These rates are also net.

 ROP Column measurements:

Local & National Contract Rates

Local and national contract rates are in effect only on a contract basis of three months duration.  Local contracts require a guaranteed minimum of 25 column inches per month.   National contracts require a guaranteed minimum of 39 column inches per month.  Rates will apply according to the actual space used in a calendar month.

Pre-Printed Inserts    (For information on how and where to send inserts click HERE) 

Contract advertisers with six or more inserts per year will qualify for a volume discount. Consult The Advocate for details on weight, size, fre quency, etc.

See Item 14 below for zoning details.

Consult The Advocate for inserts larger than 20 tabloid pages, or weighing more than two ounces. Inserts must comply with all postal regulations and must receive prior approval by The Advocate.  Tabloid page is 11"x17" or smaller.  All sizes greater than 14" must be folded prior to being shipped to us.

General Information

1. Limited front page advertising is available.  Ads can appear at the very top or bottom of the page, measure not more than 1.25 inches in height.  Four spaces are potentially available, each measuring 2.4063 inches in width.  Buy 1, 2 or all 4 spaces at $50.00 each.

2. Reverse cuts will not be accepted for classified advertising.

3. Demand Position will be honored when paid for at rate of 25% in addition to the regular rate. Demand position will not be sold if it will cause make-up problems, in the opinion of the publisher. Demand position is not available on the editorial page. lifestyle page or back page.

4.  Requested positions will be given if possible.

5. The right is reserved to refuse or reject any advertisement for any reason. No one may accept an advertisement for publication except the publisher, the advertising manager, or an authorized advertising representative.

6. Advertising orders sent by fax must be acknowledged by us to create an obligation to run.  It is preferred that all communication re advertising orders and materials be sent by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

7. Display advertising copy must be presented for publication by 4 p.m. on Tuesday for publication on Friday.

8. No display advertisement will be counted at less than one column inch.

9. To prevent errors in display, advertisers are advised to submit display advertising in pdf format.  Advertiser is responsible for typos in text documents submitted, so are advised to spellcheck before sending.  We will attempt to proofread your copy before inserting, but will not assume any liability for any failure of your ad to adequately communicate your message.

10. Revision of the original copy will be made without charge only when it can be done without delaying publication of the paper. 

11. Pictures furnished by the customer are routinely converted from RGB to CMYK for publication use.  Color quality is therefore impacted slightly.  We reserve the right not to include your photos in any editorial piece, if the quality of your photos-- as determined solely by us-- does not rise to the appropriate standards.  We will, however, use your photos  regardless of quality if they are part of any paid advertising order.   Advocate staff members are available to take pictures for you.  Schedule of charges for photographic services is available upon request.

12. We are available to produce your tabloid size inserts, newsletters or small editions requiring separate section for negotiated additional charges.  Call for additional information.

13. Available to non-contract advertisers.  Alternating successive runs of same copy may qualify for discount. (Example: first run open local rate; second run at discount; third run open local; fourth run discounted, etc.) Pick-up must be scheduled within four weeks, or else it does not qualify for discount.

14. Zoning of inserts by zip code is acceptable with a 5,000 minimum order. Cost per thousand for zoning is $15.00 in addition to the specified cost for inserting.

ONLINE ADVERTISING RATES

AD UNIT         SIZE (pixels)     Cost Per Month

Big Box             300 x 250             $30

Square Box      250 x 250             $25

Small Box        120 x 120             $20

Skyscraper      160 x 600             $30

Ticker Text Display    (Top of text area)    $35

SPECIFICATIONS

• We accept GIF, JPEG, Flash/rich media and third party served ads.

• All files have a 40K file size limit.

• Animations are accepted with a maximum looping restriction of 5X and must meet the maximum file size restriction. Interstitials should play for 15-20 seconds without looping.

• Creative with a white background must have a minimum 1-pixel border to differentiate the ad from editorial content. The Advocate will give 24 hours notice prior to pausing a campaign if this spec is not met.

• Ads cannot expand from their allotted space.

• Any sound must be user-initiated, defined as a click and not a mouse over or roll-over, and clearly labeled with “Play” and “Stop” controls.

• If Flash/rich media file is provided, advertiser must supply a back-up animated GIF file.

• Advertisers with Flash files need to provide the following click tag so that clicks can be tracked in DART:

on (release)
{ getURL (clickTAG , “_blank”);
}

Please note that clickTAG is case sensitive

For more information about advertising and/or sponsorships in any of The Advocate’s Market-leading print, online and event media products, call Derrick Drake, Advertising Manager, (407) 648-1162 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it (attn: Derrick).