Violins and stroke detecting hats – inside Samsung’s C-Lab
11 June 2015 Last updated at 09:30 BST
Employees at Samsung’s Creative Lab (C-Lab) in South Korea are encouraged to pitch ideas with creative or altruistic elements.
The winners are given time off from their day jobs to develop their ideas and try to bring their ideas to market.
BBC Click’s Jen Copestake visits C-Lab to find out more.