VIDEO: Malawi: Kicking the tobacco habit


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Malawi: Kicking the tobacco habit

7 August 2015 Last updated at 14:02 BST

The first rule of business: if demand for your product falls, try something else.

And that applies even at a country level, specifically in the case of Malawi, where 70% of exports come from tobacco.

But with the rate of smoking falling worldwide, there’s now a big push to diversify the Malawian economy.

The BBC’s Matthew Davies takes a look at the issue.