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Civic Engagement Group Launches Major Campaign to Register the Rising American Electorate in Florida

COVID-19 Pandemic Increases Need for Mail-based Voter Registration Programs

WASHINGTON, DC – The Voter Participation Center (VPC) and its partner group, the Center for Voter Information (CVI), are mailing 3,061,009 voter registration applications to people in Florida this month as part of their largest-ever campaign to register voters ahead of the historic 2020 election.

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More than 5.6 million people who can vote in Florida are not yet registered, according to the “Voting and Registration in the Election of November 2018” supplement to the U.S. Census, and 71% of them are members of the Rising American Electorate: young people, people of color and unmarried women. People in this group often move between elections and register and vote at lower rates than the rest of the population.

As states implement stay-at-home or shelter-in-place orders and millions of Americans self-isolate because of the coronavirus pandemic, mail-based voter registration efforts have never been more important. VPC and CVI run the nation’s largest mail-based voter registration program, and their work is crucial today. VPC and CVI are significantly increasing their efforts during the coronavirus crisis, to ensure that historically disadvantaged communities can exercise their democracy by registering to vote by mail and requesting vote-by-mail ballots online.

“With COVID-19 impacting elections, we cannot take any citizen for granted and must do all we can to increase turnout in this uncertain time. The future of our democracy is at stake,” said Tom Lopach, the groups’ CEO. “We have a major opportunity to close the gap on voter registration and make sure the electorate is as representative as the country as a whole. That’s why it’s critical for prospective voters to register and make sure their registrations are up to date.”

VPC and CVI mail registration applications to unregistered individuals, along with pre-addressed envelopes to make it easy to send completed forms directly to local election officials. People who want to register online, have questions about the mailing, or who want to be excluded from future mailings can visit voterparticipation.org.

Since 2004, the organizations have helped register more than 4.6 million voters nationally, including more than 691,025 people who applied to register in Florida. This month, VPC and CVI will be sending nearly 12 million pieces of mail to prospective voters in 22 states.


VPC and CVI are in touch with election officials months ahead of all mailings. The organizations make sample mailings and in-depth information about their programs available online.

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Who’s in the Rising American Electorate in Florida?

  • The Rising American Electorate makes up 9.4 million people in Florida, meaning this group represents 63% of the state’s voting eligible population.
  • Young people (18 – 38): 4.3 million people, or 29% of people who can vote.
  • People of color: 5.7 million people, or 38% of people who can vote, including 3.1 million Latinos and 2.3 million African-Americans.
  • Unmarried women: 3.8 million people, or 26% of people who can vote.

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