Orlando Has the 2nd Most Startups Among Large U.S. Metros


Startups are a significant driver of the U.S. economy. Each year, thousands of entrepreneurs launch new businesses that create jobs and spur innovation and efficiency across the market. According to the U.S. Census Bureau, more than 420,000 startups accounted for 2.2 million new jobs in 2018.

Unfortunately, entrepreneurship in the U.S. has been declining for decades. In the late 1970s, the startup formation rate in the U.S.—defined as the number of new firms in a given year divided by the total number of firms—was nearly 14 percent. Four decades later, the rate was just above 8 percent.

One of the major factors contributing to this trend is firm concentration. In recent decades, many sectors have shown a trend toward consolidation and greater concentration in the market, making large firms even larger and more successful through economies of scale, network effects, and other incumbent advantages.

Economic downturns also tend to slow startup formation, and the Great Recession’s effects on new business creation have proven to be especially stifling over the last decade. Unlike in past recessions, when a dip in startup activity has been followed by a period of growth, the overall startup formation rate fell in the wake of the Great Recession and has more or less remained flat at around 8 percent since. With less economic security due to a long, uncertain recovery, many potential entrepreneurs chose to minimize their risk and forgo new business opportunities. This is especially true of many would-be founders now in their late 20s and 30s, who graduated in a poor job market with large debt burdens.

This past year, the COVID-19 pandemic has brought even more economic hardship, and the unique circumstances of this downturn have created an even more complicated picture. In addition to the typical barriers to entrepreneurship that a recession creates, different industries face divergent fortunes in the era of shutdowns and social distancing.

“The number of people placing Fictitious Name notices with out paper declined significantly once it appeared the safety protocols were not just a flash in the pan,” said Rianne Steele, Advertising Manager for the Orlando Advocate newspaper. “Uncertainty about the economy and the deepening financial hardships being experienced by nearly everyone kept a lot of would-be startups from getting off the ground.”

But according to Steele, the feeling of uncertainty is giving way to a growing confidence that the worst is behind us.

“Notices of Intent to Register a Fictitious Name are a good gauge of how people perceive the state of doing business, and over the last 30 days the volume of notices has gone up dramatically,” Steele says. “That tells me that consumer confidence is back under the Biden-Harris administration.”

Certain sectors have become even more entrenched in daily life, creating new opportunities for growth in areas like e-commerce, video conferencing, online education, and collaboration tools. On the other hand, COVID-19 is likely to further suppress startup activity in many sectors like accommodation, food services, and retail.

In recent years, these fields have experienced stagnant or declining startup formation rates. Today, the prospect of entering these industries will become even more daunting with consumer concerns about health and safety stifling demand and increasing overhead costs.

New startup formation is distributed unevenly across geographies as well as industries. Most of the states seeing the highest rates of new business creation are based in the western and southern U.S., led by Nevada (10.39 percent) and Florida (10.16 percent). Many of these states offer some combination of business-friendly policies, low individual and corporate tax rates, relatively low costs to operate, good educational institutions, and population growth that provides both a customer base and a market for labor.

Unsurprisingly, at the metro level, most of the leading hubs for startup formation are found in the states with the highest levels of startup activity. Many locations in the West and South continue to see strong rates of new business creation and associated job growth. To find out which metros are leading the way, researchers at Roofstock calculated the trailing five-year average startup formation—defined as the number of new firms in a given year divided by the total number of firms. The research team also analyzed the impact of startup activity on job growth.

The analysis found that the startup formation rate in the Orlando metro—defined as the number of new firms in a given year divided by the total number of firms—is 10.95%, compared to the national average of 8.13%. New startup businesses in the Orlando metro account for 16.68% of new jobs created per year. Out of all large U.S. metros, Orlando has the 2nd most startups. Here is a summary of the data for the Orlando-Kissimmee-Sanford, FL metro area:

  • Startup formation rate: 10.95%
  • Annual startup formations: 4,861
  • Annual new jobs created by startups: 25,533
  • Jobs created by startups as a percentage of all new jobs: 16.68%

For reference, here are the statistics for the entire United States:

  • Startup formation rate: 8.13%
  • Annual startup formations: 423,148
  • Annual new jobs created by startups: 2,285,251
  • Jobs created by startups as a percentage of all new jobs: 14.12%

For more information, a detailed methodology, and complete results, you can find the original report on Roofstock’s website: https://learn.roofstock.com/blog/cities-with-most-startups