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Boyd Calls Boycott of NFL, Super Bowl LVI and PepsiCo
Racial bias charges have dominated the spotlight leading up to this week’s 2022 Super Bowl game, as the National Black Farmers Association (NBFA) protested prejudice in awarding contracts by one of the game’s biggest advertisers and a Black coach sued the National Football League (NFL) for hiring discrimination. The NBFA has charged PepsiCo, the giant…
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Freelance Platform Sets Super Bowl Pitch
TEL AVIV, Israel — Online freelancer platform Fiverr International will run its first Super Bowl ad during this year’s game on Feb. 7, joining an elite group of Israeli-founded companies to advertise during one of the world’s biggest sporting events. The annual championship game of the National Football League (NFL) drew 102 million viewers last year,…