CÎROC™ Ultra Premium and Sean “Diddy” Combs partner with the GRAMMYs® to celebrate the ultimate in collaborations during the iconic music awards weekend
NEW YORK, Feb. 3, 2016 /PRNewswire/ — CÎROC™ Ultra Premium announced today that it has been named the “Official vodka of the 58th Annual GRAMMY Awards®,” building off of the brand’s involvement in last year’s most coveted weekend in music. CÎROC™ Ultra Premium commemorates its continued GRAMMYs® partnership with a tribute to the “ultimate collaborations”. Throughout the week leading up to the awards presentation, the brand will engage with fans, offering them the chance to experience the union of the music and the liquid, via exclusive event activations and social media engagement.
“Music is a powerful force that connects us all – and the best music is fueled by passion, creativity and collaboration. The GRAMMY Awards® recognizes the best of the best in music,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “And CÎROC is honored to partner with the GRAMMY Awards to make the most of this year’s phenomenal partnership.”
To kick off the celebration, CÎROC™ Ultra Premium, in partnership with the GRAMMYs® will introduce the world to the “What We’re Made Of” video series. The episodes will feature GRAMMY-nominated talent sharing their personal stories about their road to the GRAMMYs, which partnerships and collaborations helped them reach their goals and what lies ahead for them beyond awards seasons. The episodes will run on grammy.com.
The program continues as CÎROC toasts to excellence in audio at The Recording Academy’s 9th Annual Producers & Engineers Wing GRAMMY Week Celebration honoring Rick Rubin, iconic producer and master of creating the ultimate in collaborations, on Thursday, February 11. In addition to innovative food and beverage pairings, guests will be invited to enjoy the marriage of music and CÎROC™ Ultra Premium in a deluxe, interactive photo experience to help capture the magic of the evening.
As part of the maker of CÎROC™ Ultra Premium’s commitment to responsible celebrations, they have partnered with Uber to help provide safe rides to P&E Wing event attendees. Guests can enjoy a $10 discount per Uber ride redeemed through the P&E Wing event code.
CÎROC™ Ultra Premium will also have a presence at Delta Airlines’ VIP Gifting Suite immediately prior to their Sites & Sounds Event, the Los Angeles Confidential GRAMMY Celebration with Mark Ronson, Clive Davis’ and The Recording Academy’s Pre-GRAMMY Gala/Salute to Industry Icons and behind-the-scenes during the GRAMMYs Live Telecast.
Guests attending events at the 58th Annual GRAMMY Awards (along with viewers at home) will be invited to try one of the featured cocktails including the GRAMMY 58, Rising Star and the Rose Gold (recipes below).
CÎROC™ Ultra Premium 58th Annual GRAMMY Awards Cocktails
GRAMMY 58 CÎROC’s spin on the French 75 2 oz Cîroc Vodka .75 oz Fresh Lemon Juice .75 oz Simple Syrup Prosecco Garnish: lemon twist and curl Preparation: Add the CÎROC Vodka, fresh lemon juice and simple syrup into a shaker tin. Ice, shake and strain into a champagne flute, top with prosecco. Garnish with a lemon Twist (curled) Tools: Shaker tins, strainer Glassware: Champagne flute
Rising Star 1.5 oz Cîroc Vodka 1.5 oz Unsweetened Cranberry Juice .75 oz Fresh Lime Juice .5 oz Ginger Syrup Garnish: Crystalized Ginger on a pick Preparation: Add the CÎROC Vodka, unsweetened cranberry juice, fresh lime juice and ginger syrup into a shaker tin. Ice, shake and strain into a rocks glass with ice. Garnish with a piece of crystalized ginger Glassware: Rocks glass Tools: Shaker tins, strainer
Rose Gold 1.5 oz Cîroc Peach .75 oz Amontadillo Sherry .25 oz Acacia Honey Syrup (2 cups of Acacia Honey, 1 cup of warm water, shake vigorously) Garnish: lemon twist (discarded) Preparation: Add all ingredients into a mixing glass. Ice and stir to dilution. Julep strain into a cocktail coupe, squeeze the lemon twist and discard the peel, no garnish Glassware: Champagne coupe Tools: Stirring spoon, mixing glass, julep strainer
Just in time for the music awards season, CÎROC has also just launched a new commercial this week promoting its latest flavor variant, Apple, featuring “Love and Happiness” performed by 8-time GRAMMY winner, Al Green. The spot will air throughout the month of February on a variety of network and cable stations. The newly released CÎROC Apple commercial brings to life the alluring and seductive nature of the freshest variant.
The makers of CÎROC™ Ultra Premium would like to remind music enthusiasts to celebrate responsibly.
